2/12/2023 0 Comments Rapt gift wrapThe company improves further on their sustainability by using deadstock wherever possible. However, Rapt takes a lot of the effort out with their wrapping packages, which include colour-coordinated fabric, ribbons, bows, gift cards and instructions for different styles of wrapping. People have been wrapping presents in fabric for centuries - there is an entire Japanese art, furoshiki, dedicated to it. The pair, who have seven children between them, met at the playground and teamed up to develop Rapt, a sustainable gift wrap made from fabric. Now, Monica O’Neil and Cindy Estes are determined to do something about it. Spotted: On average, Americans alone generate 4 million pounds of rubbish each year from used gift wrapping – at a cost of around €10.6 million.
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